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PeerInterview: Kristi Hines

Listed as one of Forbes’ Top 50 Social Media Power Influencers, Kristi Hines is a social media guru. Her blog has been featured as one of the top social media blogs to follow by Social Media Examiner, ProBlogger, Cision and was also named as one of the Most Influential Small Business People by D&B Insights.


1. In 140 characters, tell us about you. 

I am a freelance writer, professional blogger, and social media enthusiast who enjoys photography, camping, and tennis.

2. Who influences you most online as a role model and why?

I’m influenced by many people online – probably too many to list for different reasons and I’d hate to leave someone out once I get started. I’ve never been one to look up to just one person – I think if you have several role models for different areas of your life, you’ll learn so much more.

3. When has social media helped you achieve something great?

Social media and blogging opened the door for me to leave my job in 2011 and become a freelance writer. It was a scary yet exciting transition and I have been successful with it ever since. I know the dream is to make money online on autopilot, but I’m completely satisfied with working. Working on my own terms, deciding who to work with or not, and having the freedom to focus on what I want when I want is my bliss.

4. What makes you unfollow or unlike somebody?

On Facebook lately it’s been people who share graphic photos. I understand that some people feel you have to be shocked into caring about a particular cause, but there are just some things that shouldn’t be flashed to everyone publicly. What if my child was in the room, looking over my shoulder to see some of the gruesome things people were publishing? It’s something I have to think about now.

5. If you could have a topic trend on twitter what would it be and why?

I don’t know if I would want it to be a trending topic since those can get pretty out of hand with just anyone using the hashtags to get recognition, but I would love to see popular chats for blogging and freelance writing always going so people could ask others questions. Preferably ones that couldn’t be spammed.

6. How would you differentiate impact vs influence

In my mind, impact is something major that people notice has affected them. Influence is something more subtle – people don’t realize something has affected them when it has.

7. Three links you recommend highly are:

Postsecret – If you ever feel like you’ve been alone in dealing with something, you’ll be surprised by what others reveal through anonymous postcards. And you probably won’t feel as alone anymore.

Remember the Milk – Great, free service to keep up with personal and professional tasks, appointments, etc. Works with mobile and integrates into Gmail.

Zinio – Love magazines but hate the space they take up on your desk or the waste they create? Subscribe to just about anything digitally – even international magazines – and read them on your computer, iPad, tablet, or other device.

8. If you were an animal, what would you be?

I would want to be a cat. They can be lazy and aloof, yet still get lots of love. People struggle to win the affection of cats, not the other way around. Plus they are so coordinated for the most part – you rarely see klutzy cats.

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2011's Most Valuable Brands

Recently, the top 100 Global Brands were announced by Interbrand, with Coca-Cola, IBM and Microsoft topping the list.

We created our own list to see how their brand value compared with their online presence.

It’s really interesting to see how the most valuable brands (ranked by $m) change in ranks when listed according to their online influence.

http://api.peerindex.net/1/embed/group?profile=lsinnerton&group=1

Only Google managed to make it into the top 10 in both lists. Some of the brands don’t have a global twitter account, so they weren’t included in the list. You can click here to see the full Interbrand list.

Screen_shot_2011-10-05_at_14

 

Caching issue resolved

We’ve resolved the caching issue and you should see the correct score. Please let me know if any thing is awry on simon.cast@peerindex.net or @simoncast

Caching issue casuing low zero scores to show

Today during uploading we had a bug introduced into the cache update which is why some scores are very low or showing zero. We are working on a fix now and will let you know when the bug has been resolved.

Maintenance on Sunday 1800 GMT

We’ll be doing some maintenance on the site on Sunday 1800 GMT  (Sunday 1300 EST/Sunday 10 PST).  The site and API will be unavailable while we do the maintenance.  We are aiming to keep the downtime brief to avoid as much disruption as possible.

If you have any questions please email simon.cast@peerindex.net or on twitter @simoncast49

Looking for an awesome intern: biz dev intern, CEO leverage

PeerIndex, a privately-held startup, building a social scoring platform, is looking for super-smart individual to provide leverage to the CEO and Founder of the Company. Consider it as a ‘second brain’ / ‘right hand person’ role.

 About PeerIndex
We are in a very hot space right now — building one of the first platforms to identify expertise, social reputation and influence of everybody.
The team is small-the CEO and Founder, and an engineering team of four.
We currently have more opportunities than we can handle and are looking for someone to help Azeem Azhar (www.azeemazhar.com & here) the founder in a right-hand intern role.
Azeem is a 16-year industry veteran, with a background in investing, entrepreneurship and financial journalism.

The Role
As ‘second brain to the CEO’ your role will be to provide leverage to Azeem.

Responsbilities will include:

  • Business development support: making suring that our BD pipeline moves forward at the correct pace; that inbound and outbound enquiries are handled well. You will own several of our outbound presentations and be responsible for keeping them up to scratch
  • Analytic support : You will be responsible for both market analytics (e.g. market research) and operational analytics (e.g. looking at service performance and QA issues)
  • Marketing: You will support our outbound and inbound twitter activity
  • General CEO support: You’ll need to make sure that you add to our capacity to execute
  • We will help you learn most of what you need to know.

The candidate
This role will give a candidate exceptional access to the web entrepreneurial process.

We would expect candidates to have

  • exceptional academics, including good numeracy
  • great communication skills : you will be dealing with people internally and externally
  • desire to learn: at it’s easiest the learning curve is vertical, normally it is steeper
  • sense of humour : we don’t take everything too seriously
  • focus and attention to detail: this isn’t a blue skies role. This is a doing and completing role
  • totally competent on the Web and better that us using standard apps, including an active presence on twitter

What you’ll get

  • A vertical learning curve (did we mention that already?)
  • You will leave with a vastly improved set of contacts and a bunch of new skills.
  • Access to leading edge thinking and experience
  • A chance to make a real impact in the short term
  • Potentially something that will turn into a permament role

Terms

This is a full-time, paid internship based in London, W1.
Initially: a trial of 3 months. It may lead to a full-time role
Financial terms: We will discuss.
Starting date: immediate

Send applications which should include a brief CV to Azeem directly at aa [at] pi.mu
We will get back to short-listed candidates directly.

 

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Hitting the reset button

Well on our corporate blog that is. The nice folks at Sophos identified some unpleasant script-hackery that had gone on our previous WordPress/ MediaTemple blog.

So we’ve biltzed that and are moving over to Posterous to take advantage of all it’s goody-goodness. It’ll take us a few days to migrate over the other blog content and to get everything smoothed out. Bear with us.