On Friday 22nd February we’d very much like you to listen to our ‘Commercial guy’ Craig Hughes talk about turning your social capital into real capital at Shoreditch Digital. But we really need your vote to make it happen! The person with the most votes gets to speak so vote for PeerIndex and Craig here.
Social capital is a very core human concept – we establish bonds with other people based on trust, and these bonds influence our decisions. Being able to influence somebody’s decisions is valuable. We all do it when we recommend a film to a friend, or encourage a colleague to try out our favourite restaurant.
Of course, it existed before social media – but it was really hard to benefit from it. With publicly available social media data and ever-advancing algorithms to analyse them, there’s a big opportunity to turn social capital into real capital. We’re only at the beginning of this transformation: You can get special rewards from companies, but what if you could get your dream job based on a social index, or find a new partner?
Questions Craig will answer:
- How can we make the intricate ties that exist between humans visible?
- What is social capital, and how can it transform into real capital?
- Should we be able to transparently benefit from our influence in the first place or does this undermine the very system that allows us to gain it?
Speaker Bio: Craig is one of the UK’s top Influencer Marketing researchers and practitioners. Having conducted research alongside IBM and PeerIndex, he joined the PeerIndex commercial team in 2012 and has worked on the planning and delivery of Influencer Marketing campaigns for clients from multinationals Ford and Samsung, to brilliant startups such as Flavrbox and Seedrs.
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