Vote for Us to Speak About Social Capital Becoming Real Capital!

Feb 12 2013
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Events, Influence

On Friday 22nd February we’d very much like you to listen to our ‘Commercial guy’ Craig Hughes talk about turning your social capital into real capital at Shoreditch Digital. But we really need your vote to make it happen! The person with the most votes gets to speak so vote for PeerIndex and Craig here.

PeerPerk

Social capital is a very core human concept – we establish bonds with other people based on trust, and these bonds influence our decisions. Being able to influence somebody’s decisions is valuable. We all do it when we recommend a film to a friend, or encourage a colleague to try out our favourite restaurant.

WOM

Of course, it existed before social media – but it was really hard to benefit from it. With publicly available social media data and ever-advancing algorithms to analyse them, there’s a big opportunity to turn social capital into real capital. We’re only at the beginning of this transformation: You can get special rewards from companies, but what if you could get your dream job based on a social index, or find a new partner?

Questions Craig will answer:

    • How can we make the intricate ties that exist between humans visible?
    • What is social capital, and how can it transform into real capital?
    • Should we be able to transparently benefit from our influence in the first place or does this undermine the very system that allows us to gain it?

 

CraigSpeaker Bio: Craig is one of the UK’s top Influencer Marketing researchers and practitioners. Having conducted research alongside IBM and PeerIndex, he joined the PeerIndex commercial team in 2012 and has worked on the planning and delivery of Influencer Marketing campaigns for clients from multinationals Ford and Samsung, to brilliant startups such as Flavrbox and Seedrs.

Make sure you vote us up with a quick click here!

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PeerInterview: Shane Atkins

Feb 07 2013
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PeerInterview

shane atkins

1. In 140 characters, tell us about you

Student, social media blogger and online marketer. A lover of infographics, statistics, gadgets and generally keeping fit and healthy.

2. Who is your favourite person to follow on twitter?

Well, that is a really tough question as there are so many good people that stand out. But I would have to say that my favourite person to follow would be Jeff Bullas with his excellent Tweets about social media marketing that just about anyone can understand.Perfect for small business owners and social media experts alike.

3. When has social media helped you achieve something great?

I’m not sure if it’s great, but social media has certainly helped me to grow from merely being a student learning business studies to becoming a partner in my big brother’s online marketing business in the matter of a few short months.

4. What makes you unfollow or unlike somebody?

There’s only a couple of reasons why I unfollow people on Twitter, if their Tweets aren’t interesting or add value in any way that’s a sure fire way to turn me off, but also generally people who just don’t interact with fellow Tweeters – it’s social media remember.

5. If you could have a topic trend on twitter what would it be and why?

I would love to see a trending topic about young people starting up in business and becoming successful despite the current economic hardships across the UK and the world.

6. Three links you recommend highly are:

sociable.co  | This award winning technology blog with it’s simple elegant design is my favourite site to hear about technology news that matters.
Sproutsocial | After feeling disappointed with Hootsuite I tried SproutSocial’s free trial and never looked back.I love SproutSocial as it gives me suggestions on who to follow and unfollow next,when to Tweet and a some awesome reports for my clients to boot.
getprismatic | Is a unique site that gives you personalised news based on your social accounts. I love it as it saves me from having to subscribe to hundreds of blogs –  I just receive the best of the bunch.

7. Which perk would you like to see PeerIndex run next?

I like receiving personalised perks, such as the Ford Fiesta Perk which displays my Twitter handle on the sides of the car. Anything that’s personalised I’ll be happy with.

8. If you were an animal, what would you be and why?

A penguin as they’re the coolest animal out there.

Don’t forget to follow @BlogShane on Twitter and check out his blog!

 

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PeerInterview: Krish Kandiah

Jan 31 2013
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PeerInterview

@krishk

 

 

 

 

 

1. In 140 characters, tell us about you

I am an author, lecturer, charity director, husband, dad, Foster and Adoption Activist, Christian, Justice Champion, Geek, Blogger.

2. Who is your favourite person to follow on twitter?

My friend @manicmum4 is an inspiration she has 4 small children and is caring for her husband Alex who had a catastrophic accident playing rugby. He has had two life saving brain surgeries but has permanently lost his sight and is in long term rehabilitation – I challenge you to watch this video and not shed a tear http://manic-mums.blogspot.co.uk/p/alex-video.html. I love how determined and positive she is despite facing such a tragedy. She is doing everything she can to be a great Mum and is a great model of grace under pressure.

3. When has social media helped you achieve something great?

I am a big advocate for fostering and adoption. We have three fantastic birth children,  a lovely adopted daughter and a constant stream of wonderful foster children. I am working on a campaign that aims to find homes for the 4000 children waiting for adoption in the UK. Social media has helped me connect with other carers, but also find film makers, musicians, politicians, artists who want to help make a difference to the lives of vulnerable children.

4. What makes you unfollow or unlike somebody?

I can’t cope with character assasination – if I feel someone is destroying someones reputation I will quickly unfollow. 140 characters has the potential to do a lot of good but sadly it can do a lot of damage to someone.I love a good debate and will often host discussions on both twitter and facebook – but when people get abusive of those that hold different views to them, I give a warning and if they persist I will unfollow or defriend them.

5. If you could have a topic trend on twitter what would it be and why?

Well apart from Fostering and Adoption, I think the whole issue of Hunger needs to be massive for 2013. The UK is hosting the G8 summit in June this  year and it vital that hunger is on the top of the agenda. It is wrong that a billion people go to bed hungry each night. Twitter is a great place for us to raise this injustice to the world stage and empower our politicians to make difficult choices with budgets to help alleviate extreme poverty.  Look out for the campaign launching soon.

6. Three links you recommend highly are:

- www.threadsuk.com its a website to help people explore questions of spirituality and popular culture – it covers everything from Luis Suarez to Les Miserables to the NRA.
- www.tearfund.org a fantastic aid and development charity that is doing some great work empowering the poor around the world.
- http://www.howitshouldhaveended.com - because its the smartest funniest movie website I know – be careful though it might make you question your favourite movies.

7. Which perk would you like to see PeerIndex run next?

Would love to see you offer a way for some of us to appear on Dr Who as extras – I would become an instant hero to my kids – unless I was turned into a Cyberman.

8. If you were an animal, what would you be and why?

I think I would be a bird – it might make me better at tweeting.
macaw-1024x991
Thought this was interesting? Follow @krishk on Twitter for more updates.

 

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PeerPerks This Week

Jan 31 2013
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Influence, PeerPerks, Social Media

We’ll get you through!

It’s slightly warmer outside but the roads are still wet and you’re still attached to that onesie you got for Christmas…Not to worry, we have a number of PeerPerks this week to help you make it through to what we hope will be a glorious spring!

Watch a Movie with blinkbox

What better way to enjoy a night in that to curl up on the sofa with some popcorn, a duvet and your choice of top new movies! Blinkbox are giving away 10 free movie rentals that you can stream however suits you. You can even share your 10 films amongst your friends by passing on your code.

Location requirement: Based in the UK

Claim now!

blinkbox

 

Invest with E-toro

Finances not looking as promising as they could in the new year? Why not take advantage of our PeerPerk with E-toro and learn from top traders and their investment choices.

Location requirement: Based in Europe

Claim now!

etoro

 

Get Your Taxes Sorted Out!

The tax deadline of 31 January is today so if you work freelance and are finding filing your taxes stressful and time consuming then we have just the perk for you: A lifetime of simple and easy tax filing with Simple Tax! Simple Tax help you understand what’s going on with your money and make many tax deductions obvious and easy for you to claim.

Location requirement: Based in the UK

Claim now!

simpletax

 

Look the Part with Girl Meets Dress (or give a PeerPerk away!)

If you or a loved one have any big events coming up why not go out in style! Girl Meets Dress want to lend you one of their fabulous designer dresses, adding an extra touch of glamour to your chosen destination.

Location requirement: Based in the UK

Claim now!

girlmeetsdress

 

We hope you enjoy these PeerPerks, you can always check what’s available on our PeerPerks page if you like too!

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PeerInterview: Pippa Ainsworth

Jan 24 2013
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PeerInterview, PeerPerks

redrosemummy

 

 

 

 

 

1. In 140 characters, tell us about you.

Blogger and Mum of two living in Lancashire. Sport mad especially BWFC. Keen on photography, music, shoes, film and unbroken sleep (a rarity).

2. Who is your favourite person to follow on twitter?

Can I choose two? Two fellow bloggers who always offer a friendly ear and excellent conversation – @TheBoyandMe and @CoombeMill. Their blogs are really worth checking out, as well as the latter’s amazing holiday farm which is high on my list of places to visit.

3. When has social media helped you achieve something great?

I started my blog as a result of talking to other bloggers on Twitter and they gave me the confidence to write and welcomed me into the community. I did take a break last year, while I was expecting my daughter but I’m very glad to be back blogging now. Social media is such an effective platform for blogging and I’d say a sizable chunk of my blogging time is spent away from writing and trying to engage readers and potential readers through Twitter, Facebook and now Google+. It’s also an invaluable source of advice and inspiration.

4. What makes you unfollow or unlike somebody?

Anyone who posts something bigoted. I’m all for healthy debate but I don’t enjoy the tweets of prejudiced people. I’m also not keen on tweeters, usually companies, who just tweet out information and don’t try to engage their followers. I’m more selective on Twitter than Facebook and interact with very different groups of people on each.

5. If you could have a topic trend on twitter what would it be and why?

This is a tricky one. Part of the fun of Twitter is the way in which trends develop so quickly. The trend that would benefit me most at the moment would be #pottytrainingtips!

6. Three links you recommend highly are:

The first two are great resources for parent bloggers - www.tots100.co.uk and www.britmums.com . If you are starting a blog both sites offer lots of useful information and opportunities. My final site is another social media platform that I’m slightly addicted to – www.pinterest.com. I describe it as my online scrapbook and I love how easy it is to pin and organise sources of inspiration and information on there.

7. Which perk would you like to see PeerIndex run next?

I think I may already have had my perfect PeerIndex perk as I was lucky enough to win a Samsung NX1000 in the recent #wearedavidbailey perk. I’m really interested in photography and am currently undertaking a Project 365 (where you take a photo a day for a year) on my blog so a fantastic new camera was great for me. If I had to choose something else it would be some way to display my photos, perhaps a canvas or photo book perk.

8. If you were an animal, what would you be?

I’d like to be a Giraffe I think. I’ve always wanted to be a bit taller and they seem like quite chilled out animals. The view from up there must be pretty good too.

SunSeaSafariItinerary1OverlandSafarisAfrica-159151325867972_800_600

 

 

 

 

 

 

 

 

 

 

 

Don’t forget to follow Pippa on twitter @RedRoseMummy and check out her blog!

 

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PeerInterview: Cat Turner

Jan 17 2013
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PeerInterview

cat cat

 

1. In 140 characters, tell us about you

Please see my Twitter bio, I’ve been honing that for years! ;)

2. Who is your favourite person to follow on twitter?

I’m a big fan of @The_Dolphin_Pub – deliciously inappropriate.

3. When has social media helped you achieve something great?

I live and breathe social for my career, so I really think that this happens for me every
day – from connecting with people I otherwise wouldn’t, to discovering brilliant things.
For achieving something great, I think its all about the little things – so the ability to be
in contact with great inspiring friends is what I love the most – whether that be through
a G+ Hangout, collaborative Pinboard, tagging on a Facebook post or of course
Twitter :)

4. What makes you unfollow or unlike somebody?

I am super-fickle when it comes to who I follow on Twitter. I go through waves of
following certain brands, organisations or individuals. I once heard that you can only
really have meaningful connections with 200 people at any one time. And I carry that
with me when I think of who I follow and what messages I’m happy to be seeing on a
daily basis. I do have a number of private lists – so I can still flick between sector when
I need to.

5. If you could have a topic trend on twitter what would it be and why?

World peace baby! Anything that is an awareness driver is always incredible to see.
Meaningful and helpful campaigns that trend are always heartening. I must say I don’t
regularly look to trending topics to gauge importance – for me my news feed will
spring to life if there is an important event that everyone has an opinion or view on.
That is when Twitter is at its best.

6. Three links you recommend highly are:

  • The Verge, what do you mean you don’t follow this already? http://www.theverge.com/
  • Three in one, all are very excellent and I love the site design:
  1. Fast Co Create: http://www.fastcocreate.com/
  2. Fast Co Exist: http://www.fastcoexist.com/
  3. Fast Co Design: http://www.fastcodesign.com/Veganasuarus

7. Which perk would you like to see PeerIndex run next?

I’d really like to see how Perks evolve to bring out individuals and groups more. We
often discuss influence, but who are these influencers (ie. not the usual suspects) I’d
love to see how PeerIndex could showcase that more. And for ideal Perk -
photography!! I actually was just the INCREDIBLY fortunate recipient of a super
fantastic Perk from Samsung, so my dream Perk has already been covered.

8. If you were an animal, what would you be?

A cat, obviously.

cat

 

 

 

 

 

 

 

 

 

 

 

 

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PeerPerks: Samsung

Jan 09 2013
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PeerPerks

In the spirit of legendary fashion photographer David Bailey we are giving our influencers the chance to receive a new Samsung NX 1000 and become a photography legend in their own right.

David Bailey started off as a photographer’s assistant and grew to become one of Britain’s most famous photographers. As a Vogue icon he helped to create the fashion and cultural scene known as “Swinging London” of the 1960s.

“I’ve always tried to do pictures that don’t date. I always go for simplicity.” David Bailey

Get inspired and see if you could be the next David Bailey.

As an influencer you will get a limited edition signed art print from the next era of David Baileys plus a chance to get the new Samsung NX 1000.

Claim your Samsung perk here.

PeerInterview: Jo Middleton

Nov 16 2012
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PeerInterview

Jo Middleton is a freelance writer, marketer, mum of two and writer of the award winning blog Slummy single mummy. Jo is also Co-Director of media training company Inside Scoop.

Slummy-Single-Mummy

1. In 140 characters, tell us about you

Writer, marketer, journalist, blogger, mother, girlfriend, comedian, genius, hilarious, beautiful, modest #justsaying

2. Who influences you most online as a role model and why?

I love to see woman using their influence online to make a positive difference to the lives of other people. It’s easy to just crack funny one-liners, but wonderful to be able to turn the power you have into good. (Now I sound like a superhero).

3. When has social media helped you achieve something great?

Gosh, this is where I’m meant to say that I once tweeted and found a lost child isn’t it? The truth is that I could never achieve something really great on my own, but that’s the beauty of social media – that lots of little voices can become one big voice.

4. What makes you unfollow or unlike somebody?

I unfollow people obviously if they are being deliberately annoying or spammy. I don’t have a lot of patience either for constant baby updates. I don’t need to know the potty training details.

5. If you could have a topic trend on twitter what would it be and why?

I’ve just gone into business with a good friend of mine, offering media training and mentoring to small businesses, so I’d LOVE to see our company name – Inside Scoop – trending. How cool would that be?!

6. How would you differentiate impact vs influence?

I try not to get bogged down in jargon. Whatever I’m doing I just try to remember that no matter how detached it feels, I’m talking to PEOPLE. I try to give people something I think they’ll find interesting, useful or funny and the rest just follows.

7. Three links you recommend highly are:

www.everydaysexism.com if you think it’s not OK for women still to be harassed and victimised

www.cybher.com if you’re a woman and a blogger looking to be inspired and empowered

www.inside-scoop.co.uk (obviously) if you’re a small business looking for help making the most of your online presence

8. Which perk would you like to see PeerIndex run next?

I’m a big fan of stationery and things that help me feel organised, so maybe some personalised stationery, or money off a FIlofax?

9. If you were an animal, what would you be?

Maybe a bird? I have lots of dreams about flying and it’s always really fun.

 

Keep up to date with Jo on twitter @mummyblogger

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PeerPerks: Produce and Promote, Professionally

Nov 08 2012
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PeerPerks

Antavo is a technology company helping marketers to create online promotions with a marketer-friendly tool. You don’t need to work with IT professionals to create your own attractive campaign.

PeerIndex influencers can compliment their personal or business marketing efforts with exclusive access to three custom promotional campaigns from Antavo.

Antavo enables users to benefit from a few simple features, including a promotion builder platform and adaptable monthly plans according to whatever suits you best.

Claim this perk now to try this superb new marketing solution.

PeerInterview: Hazel Walker

Nov 01 2012
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PeerInterview, Social Capital, Social Media

Hazel Walker has achieved many great accomplishments including the best seller “Business Networking and Sex, it’s not what you think” and is a successful business owner, author, influencer and mother. Get to know Hazel better with our exclusive PeerInterview where she tells us more about her interests and background.

1.  In 140 characters, tell us about you: 
I am an Author/Speaker/Coach who works with amazing clients, travels the world, seeks adventure, loves people, and always do my best for others.

2. Who influences you most online as a role model and why?

Michael Reynolds with Spinweb, because he takes a practical measurable approach to the who social media experience. I have now hired him to help me.

3. When has social media helped you achieve something great?

Social Media help me drive the sale of my book, Business Networking and Sex, not what you think, the the top of 12 different number one list!

4. What makes you unfollow or unlike somebody?

Rudeness, horrid language, or if they just keep doing the same thing over and over. Also, If there are people who do not follow me, for the most part I just delete them. No reason to have them in my list if they are only speaking and not listening.

5. If you could have a topic trend on twitter what would it be and why?

Not sure that I would have one specific topic trend, I love the way that they organically just start trending up, it is fun to watch and catch up with what others are finding interesting and talking about.

6. How would you differentiate impact vs influence?

I think that when I have impact I make an immediate difference but when I have influence I inspire people to make a difference.

7. Three links you recommend highly are:

MOO Cards: Creative and personalised business cards. 

TED Talks: A nonprofit devoted to Ideas Worth Spreading.

Seth Godin: “Writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.”

8. If you were an animal, what would you be?

A Feline of any kind.

Be sure to follow Hazel on Twitter for some informative business tips and unique ideas.