Tagged with influence

PeerInterview: Max Tatton-Brown

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max-topics1. In 140 characters, tell us about you
Twitter describes me as good ideas, bad ideas and question marks. Still working out in what proportions.

2. Who is your favourite person to follow on twitter?
Professionally, @mediaczar and @superglaze. Two of the most interesting and most challenging media people on different sides of the fence. Given our industry, I think it’s important to pick two.

3. When has social media helped you achieve something great?
It’s more like it helps me achieve tons of little things all the time. Together, they’re probably greater than the sum of their parts — they cover everything from obvious professional duties to where I can find a beer after work or discover new sources of content and intelligence.

Social media has helped me cheat at life and gain an unfair advantage in almost every area. Can’t say fairer than that.

4. What makes you unfollow or unlike somebody?
It’s always about that signal: noise ratio. I generally use my ‘people’ list throughout the day but if someone’s just cluttering up the main timeline without being entertaining for too long, they’re off. Mainly because I’ll probably see them talking to someone else again soon and re-add them.

5. If you could have a topic trend on twitter what would it be and why?
Maybe something like #hashtag that exposes the ridiculousness of it all. Mapping trends across Twitter is one of those things that has always seemed pointless to me in the same way word clouds never reveal much insight. Or how the most highlighted Kindle quotes are almost all from The Hunger Games.

6. Three links you recommend highly are:
http://somethingawful.com/forums/ — Anyone who wants to understand online communities on sites like Twitter, Facebook etc should take a step back and spend some time in real forums. Forget newcomers like Reddit, Something Awful has all the best and the worst of the internet in one place.

http://www.instapaper.com/browse – Forget iPlayer, Spotify etc, Instapaper is the most useful content on demand tool I’ve ever found. I use it to save anything I stumble across during the day and sometimes load it up with longer pieces from The Magazine, Matter and Long Reads. From there it’s simple to comment on them, blog about them or share them on.

I’m cheating again and having two for this last point:
The original announcement of newsfeed on Facebook and TechCrunch’s first post about Twitter.

These two announcements changed the world in their way. And yet there’s almost no sense of just how big their impact would be at the time. Now I’m as cynical as the best of them but I find something about that really cool — and the lesson for me is that you need to try and understand these tools, play with them and break them if you want to discover their potential for yourself.

7. Which perk would you like to see PeerIndex run next?
Free cake. Who doesn’t love cake? Bad people, that’s who.

8. If you were an animal, what would you be?
I might be one of those birds that’s always listening and imitating the sounds around it. What’s interesting about those animals isn’t the accuracy of how they reproduce the noise but how deeply they’re defined by their awareness of and interactions with the world around them.

lyre bird

Catch up with Max on twitter: @maxtb

Image from Wikimedia Commons.

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PeerInterview: Siân To

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Screen Shot 2013-02-14 at 15.43.151. In 140 characters, tell us about you.
Director of @Cybher, blogger, social media addict and believer in doing things right. Lover of cats, vintage kitsch and Morrissey.

2. Who is your favourite person to follow on twitter?
The Pulitzer Prize winning writer and human rights activist @NickKristof - he’s done amazing things in raising awareness of the suffering of others around the world. If you haven’t already read his book Half the Sky, you really should.

3. When has social media helped you achieve something great?
As social is my career, I would like to think that I achieve something great on a day to day basis! Without social I wouldn’t have launched Cybher™ (http://www.cybher.com), which was the most talked about UK blogger event last year and without the response it had across a range of social networks it wouldn’t be happening again this year.

Social media has also offered me some amazing life changing experiences, #Blogladesh, the groundbreaking campaign I did for Save the Children that clocked a 52 million reach worldwide, #ShareNiger for World Vision, reporting on the famine in Niger with a 35 million reach worldwide and £10 million raised to help ease the situation. That work resulted in me being chosen as one of the Women of the Year 2012, which was a pretty amazing achievement.

4. What makes you unfollow or unlike somebody?
Repeated tweets begging for votes or competition entries. I know there are more important things in life but it drives me nuts! I’ve just had a huge purge and unfollowed about 500 people that I never interact with. It felt great!
5. If you could have a topic trend on twitter what would it be and why?
Seeing your own hashtag trending on Twitter rocks. It’s an amazing buzz. I’ve been lucky enough to manage it a few times and I’ll be going after it again on June 1st with #Cybher

6. Three links you recommend highly are:
http://www.halftheskymovement.org/ : Nicholas Kristof’s site.

http://cybher.com/12/ : If you are a woman and a blogger looking to be inspired, it’s the place to be.

https://plus.google.com : I’m loving Google+, it’s where the cool kids are hanging!

7. Which perk would you like to see PeerIndex run next?
Something geeky and tech related…. or stationary, notebooks in particular. I can be easily won over with a quality notebook!

8. If you were an animal, what would you be?
A cat but not just any cat – a Cornish Rex like my beautiful Cheryl! (pic below)

Sian To's cat, Cheryl

 

 

 

 

 

 

 

 

 

 

 

 

Interested in cats or other topics that Sian To is influential in? Follow her on Twitter for updates.

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PeerPerks: TWLV, the Smart Lottery

Our influencers make their own luck.

 

PeerIndex influencers are proven early adopters in gaming and technology. Often the first to try new products and if not the first to try, then the ones who persuade the most. Because of this Peerindex influencers will get privileged access to beta test the new social lottery game TWLV.com

TWLV is an interesting take on lotteries – which introduces an element of strategy and social gameplay to improve your odds. In fact since you are more likely to win because of your propensity to share, in some ways it mirrors how influence accumulates in social networks.

PeerIndex influencers can beta test this exciting new online lottery from TWLV with over £200 worth of tickets to start you off. You can choose from several jackpots.

For example, 50% of the charity jackpot goes to support the World Wildlife Foundation.

Use your tickets to choose different pots with varying odds, or team up with friends by sharing your exclusive link to create win-partners. When they win, you win!

Don’t miss out on our latest perk and check it out here for more details on TWLV.

 

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Social Media Week London: Get the PeerPerks You Deserve

Social Media Week London is here until the 28th of September and this year sees a number of talks and training events around the capitol.

Amongst them is Are You Being Served? Influence, Engagement & Customer Service, which will take place on Thursday 27th September from 2.00 pm until 3.30 pm at  60 Great Portland Street, London, W1W 7RT. Our CEO Azeem Azhar will speak at this event about social media influence and how individuals can use it to receive the service they deserve from their favourite brands.

Azeem Azhar

We identify PeerIndex Influencers – who are authorities on specific topics. What subject do your friends, both online and offline, come to you for advice on? If you are actively engaged online there will be some specific topics you are more influential in than your twitter and Facebook friends. Whether you realise it or not you are an expert and authority in some things, no matter how random or obscure they may seem to you. We offer you PeerPerks for this social capital you have worked so hard to build up.

PeerPerks

Current PeerPerks include two free cinema tickets and a chance to attend the Virgin Media Shorts Awards ceremony, a month’s supply of Cravendale milk and some epic straws to drink it with and £100 to invest in startup companies with Seedrs. These PeerPerks are buzzing.

We invite you to take a look at our current PeerPerks and see Azeem at tomorrow’s Social Media Week London event.

Other speakers will include Xavier de Lecaros-Aquise, Co-Founder / COO – Chief Operations Officer at Girl Meets Dress.com, Lee Bryant, MD Europe at Dachis Group, Andrew Grill, CEO of KRED and Joshua March, Co-Founder & CEO of Conversocial. Chairing the event will be Kathrn Corrick, Strategic Communications Consultant, and Chinwag are hosting.

 

 

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Introducing A Fresh Look

PeerIndex

At PeerIndex, we believe that each of us has value, worth and reputation that we build through our ties and connections. We also believe that social media is giving us a fantastic lens into the hidden capital, social capital, that we’ve each built with our online connections. The goal of PeerIndex is to help each of us understand, improve and benefit from this social capital.

Our focus at PeerIndex remains on the ‘magic middle’: That is, the ordinary person (like you or your friends) who has influence or expertise in a particular topic. Many of us are in the ‘magic middle’ because we are the people our friends turn to for advice on cars, or because we are the first to spot a new trend on the Web, or simply because we share the best recipes for brownies.

Social Media Democratises Influence

In a world of traditional media, where authority and influence is concentrated in the hands of the few – journalists, celebrities, politicians – the rest of us can easily be ignored. But what we, the magic middle, lack in reach, we make up for in expertise, trust and authenticity.

Of course, influence isn’t a singular quantity. Your sister may influence your choice of airline. But you may turn to your best friend for advice on movies. And so PeerIndex builds its understanding of influence from the topics – and communities of topics – you engage in.

Today we release a new look for PeerIndex, together with some changes to our key offering. These changes are designed to make your PeerIndex more accessible and easier to understand.

What we’ve done:

  • Rebased our scoring by taking better consideration of the people you engage with.
  • Brought topic information front and centre
  • Provided richer data about who you engage with
  • Visually redesigned – replacing our scores (previously in a yellow box) with a simpler blue identity

To simplify PeerIndex we’ve also streamlined some features, as announced previously the key one is groups. We found that while groups received a lot of traffic, they were only actively used by a small minority of our user base.

For those ‘power users’ who still want to build groups, we will be releasing a separate service called ‘PeerGroups’ in ten days time. PeerGroups will provide a better, more dedicated mechanism for tracking and networking with people with similar interests and spheres of influence. Previously created groups will be migrated over.

What Comes Next

Apart from the release of PeerGroups, we have some additional goodies coming along.

  • These include:
  • Enhanced topic pages: We’ve got some gorgeous things planned for topic pages to help you navigate topical influencers. These topic pages will be available in the next six weeks.
  • Additional networks: We’ll be adding additional social networks in the next three months.
  • A range of fantastic PeerPerks for topic influencers.

Check back regularly to make the most of your social capital!

Best,
Azeem Azhar
CEO, PeerIndex

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PeerInterview: Gabrielle Laine-Peters

Gabrielle Laine-Peters is a digital and social media consultant with over 15 years of experience in marketing, PR and advertising. She is a 9/11 survivor and a New York City turned London expert. Gabrielle tells us about the benefits of being a digital and social media professional, her reasons to unfollow a person, three websites worth checking out today and more.
1.  In 140 characters, tell us about you: 

Curious, sassy, savvy, fun, compassionate, connector, enabler – 9/11 survivor & dirty vodka martini drinker. Lover of debate & spacegeek.

2. How do you use your digital and social media expertise to benefit/help others to change the world?
Change the world is such a big statement – it is all about small steps for me, building solid, organic networks. Social is all about the layers of connections and interactions. I have helped to build non-profit communities online that have reached out to help, inform and change lives- that is big.

3. When has social media helped you achieve something great?
Social media has helped me build a career in a sector that didn’t even exist 10 years ago, doing a job that didn’t exist 3 years ago. It’s exciting, new and challenging every day. On a personal note being active on twitter got me to Kennedy Space Centre, FL to watch the final launch of the Space Shuttle – this is turn lead me to consultancy work with NASA. That counts as a great achievement in my book.

4. What makes you unfollow or unlike somebody?
People who broadcast about themselves be that through a blog/product/cause with no other conversation. Passion is good, selfish passion is a turn-off.

5. If you could have a topic trend on twitter what would it be and why?
#WaterPoverty – Because it is going to be critical, bigger that the ‘Oil Crisis’ could ever be.

6. What does influence mean to you?
Influence is the ability to inspire action and reaction. In social media it’s not about the number of followers or likes (these numbers are the new ‘penis envy’ – yes I said it!), these can be gamed and purchased.

7. Three links you recommend highly are:
a) For all things internet and tech this is one of the best online – TheNextWeb

b) A brilliant social media curating tool – Storify
c) If you work across time zones this is great and simple – WorldTimeBuddy

8. If you were an animal, what would you be? 
A monkey – inquisitive, intelligent, social and mischievous!

Follow GabrielleNYC on twitter to stay updated on politics, social media and the latest in technology.

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PeerInterview: Ally Manock

Ally Manock is the Head of Digital Strategy, Planning & Insight at Brass, a Digital Marketing agency. Ally has always had a passion for digital stats, insights and research, and has been working in digital marketing for the past 15 years. Check out Ally’s blog about social media brand statistics, infographics and useful websites to look out for.

 

 

 

1. In 140 characters, tell us about you:

15 yrs working on digital marketing for big brands and I am still excited by it! Digital diva, lover of the colour orange and devourer of cake.

2. If you could have a topic trend on Twitter what would it be and why?

#DifferentWaysToEatYorkshirePuddings

I love Yorkshire Puddings, maybe even more than cake. I’m looking for more ways to get them into my diet.

3. What five tips can you give on being a good influencer?

  • 1. Read a lot;
  • 2. Listen to wise people;
  • 3. Add value to those that follow you;
  • 4. Don’t be an ego;
  • 5. Smile

4. Who influences you most online? And why?

Paul Mallett. He’s been my boss for many many years and is a constant source of advice, wise words and intelligence.

5. How would you differentiate impact versus influence?

Impact gets your attention, it catches your eye and makes you look. Influence is softer, it’s a feather that affects an action. Whether that is a thought or a purchase.

6. When has social media helped you achieve something great?

Social media is integral to my life. It’s a big part of my work, but I’m also very active personally in social networks. I started a social network back in 1999 using Yahoo Groups (remember them?!) for a band that I liked. It quickly became their official fan club and I became great friends with the band.

Social media helps to bring you closer to the things you are interested in. It deletes distance and erases boundaries.

7. Three links you recommend highly are…

digit*ally:  My blog, focusing on digital marketing insights, stats and current thinking.

Econsultancy: A very talented bunch of people and their blog is an excellent source of tips, advice and benchmarks.

Google:  With this website, the world is your oyster.

8. If you were an animal, what would you be?

A magpie. Spotting fantastic things (which means that it could be a great article/stat or if it’s a beautiful dress) makes me happy.

Be sure to follow Ally Manock on Twitter  to get the latest social media updates and insight on digital marketing.

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Rate My Mates: Our Facebook Experiment

We all have those Facebook friends we look out for on our newsfeed, the ones who post great links or pictures that we can’t resist but sharing. Or the personal reviews of a film that have us booking our tickets to the same. Each of us knows which of our friends influence us in one way or another.

Rate my Mates Entertainment Step 1

The trouble is lots of that information is locked up in our heads! (Or an ‘implicit understanding’ as @fhuszar, our data scientist says.)

Of course, the core function of PeerIndex is to find and evaluate that influence. The key thing we do is analyse billions of tweets and other status messages and figure out the influence and authority of users from these explicit data. How do memes flow across the social network? Who starts them? Who amplifies them? All of this activity is baked down into a series of PeerIndex scores across more then 1,600 different topics.

But our data science team is always looking for ways to test our assumptions, identify new sources of data and shine light on the problem in a different way. So we have created a little summer experiment to tap into the question of influence from a totally different direction.

Welcome to RateMyMates!

Rate My Mates Entertainment 3 clicks to go

The RateMyMates game is a simple quiz designed to elicit our implicit understanding of who is influential in particular topics and express it in explicit ways.

RateMyMates asks you to compare which friends influence you on what topics. It’s a bit like a sports knockout tournament, a random draw followed by a head-to-head until there is a winner. We will show 16 random friends from the 128 you have most recently enaged with. Each time you do the test, a new selection will show up. Do the test as often as you like!

You may evaluate people on topics you had never associated them with before, which will make you think about influence and how it relates to your personal circle of friends in a whole new way.

We will record the outcome of each match by asking specific forced-ranking questions that will help us explore how individuals define influence. We will share some of our findings later this year.

Rate My Mates Entertainment Winner

If you share RateMyMates with your friends it will increase the amount of experimental data we can gather. Please do share it, we need a minimum of 10,000 participants to have a useful dataset to explore!

And you might find a friend who reckons you’re da boss!

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PeerParty: The Digital Influence Event

What a night! We’ve been busy this summer working on our new platform and to celebrate it being almost complete we threw a party for digital influencers in London last night.

Party Guests

Hosted at Bond in Soho, the venue was heaving by 7 pm with guests eager to hear about the brand new PeerIndex. Live twitter feeds were projected on the walls showing tweets @PeerIndex and #PeerParty as well as PeerIndex scoreboards with guests’ PI scores.

Our CEO Azeem Azhar gave a talk at 7.30 with a little surprise: Guests who had dropped their business cards in the fish bowl at the entrance had been entered into a competition to win a stylish ride home with Uber.

Azeem Azhar

Azeem introduced some new team members, board members and investors and went through the changes users can expect on our new interface: A new dashboard, a cleaner, clearer look, our beautifully designed donut chart and an improved algorithm that takes better account of spam.

Were you at our event? Tweet us at @PeerIndex with #PeerParty and let us know your thoughts!

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“Once around the park and home, James"

Have you ever wondered what it would feel like to beckon your very own chauffeur in one click, step into a sophisticated car within minutes and say nonchalantly “Once around the park and home, James”?

UBER

We have just launched our latest perk, a free ride anywhere in London in one of Uber’s fleet of Mercedes S-Class, BMW 7 Series or Jaguar saloons. You can connect to Uber from your smart phone, any time, any place, and expect a chauffer driven luxury car within 10 minutes. It’s that simple!

Track your luxury car in real-time with just the tap of a button, and your own private driver will take you around London town in style so you can relax and feel like royalty for the night!

So who is eligible for this great new perk? PeerIndex influencers in Technology or Business will be rewarded for their topical authority.

See if you are eligible!

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