Tagged with PeerIndex

PeerPerks: TWLV, the Smart Lottery

Our influencers make their own luck.

 

PeerIndex influencers are proven early adopters in gaming and technology. Often the first to try new products and if not the first to try, then the ones who persuade the most. Because of this Peerindex influencers will get privileged access to beta test the new social lottery game TWLV.com

TWLV is an interesting take on lotteries – which introduces an element of strategy and social gameplay to improve your odds. In fact since you are more likely to win because of your propensity to share, in some ways it mirrors how influence accumulates in social networks.

PeerIndex influencers can beta test this exciting new online lottery from TWLV with over £200 worth of tickets to start you off. You can choose from several jackpots.

For example, 50% of the charity jackpot goes to support the World Wildlife Foundation.

Use your tickets to choose different pots with varying odds, or team up with friends by sharing your exclusive link to create win-partners. When they win, you win!

Don’t miss out on our latest perk and check it out here for more details on TWLV.

 

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Social Media Week London: Get the PeerPerks You Deserve

Social Media Week London is here until the 28th of September and this year sees a number of talks and training events around the capitol.

Amongst them is Are You Being Served? Influence, Engagement & Customer Service, which will take place on Thursday 27th September from 2.00 pm until 3.30 pm at  60 Great Portland Street, London, W1W 7RT. Our CEO Azeem Azhar will speak at this event about social media influence and how individuals can use it to receive the service they deserve from their favourite brands.

Azeem Azhar

We identify PeerIndex Influencers – who are authorities on specific topics. What subject do your friends, both online and offline, come to you for advice on? If you are actively engaged online there will be some specific topics you are more influential in than your twitter and Facebook friends. Whether you realise it or not you are an expert and authority in some things, no matter how random or obscure they may seem to you. We offer you PeerPerks for this social capital you have worked so hard to build up.

PeerPerks

Current PeerPerks include two free cinema tickets and a chance to attend the Virgin Media Shorts Awards ceremony, a month’s supply of Cravendale milk and some epic straws to drink it with and £100 to invest in startup companies with Seedrs. These PeerPerks are buzzing.

We invite you to take a look at our current PeerPerks and see Azeem at tomorrow’s Social Media Week London event.

Other speakers will include Xavier de Lecaros-Aquise, Co-Founder / COO – Chief Operations Officer at Girl Meets Dress.com, Lee Bryant, MD Europe at Dachis Group, Andrew Grill, CEO of KRED and Joshua March, Co-Founder & CEO of Conversocial. Chairing the event will be Kathrn Corrick, Strategic Communications Consultant, and Chinwag are hosting.

 

 

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Introducing A Fresh Look

PeerIndex

At PeerIndex, we believe that each of us has value, worth and reputation that we build through our ties and connections. We also believe that social media is giving us a fantastic lens into the hidden capital, social capital, that we’ve each built with our online connections. The goal of PeerIndex is to help each of us understand, improve and benefit from this social capital.

Our focus at PeerIndex remains on the ‘magic middle’: That is, the ordinary person (like you or your friends) who has influence or expertise in a particular topic. Many of us are in the ‘magic middle’ because we are the people our friends turn to for advice on cars, or because we are the first to spot a new trend on the Web, or simply because we share the best recipes for brownies.

Social Media Democratises Influence

In a world of traditional media, where authority and influence is concentrated in the hands of the few – journalists, celebrities, politicians – the rest of us can easily be ignored. But what we, the magic middle, lack in reach, we make up for in expertise, trust and authenticity.

Of course, influence isn’t a singular quantity. Your sister may influence your choice of airline. But you may turn to your best friend for advice on movies. And so PeerIndex builds its understanding of influence from the topics – and communities of topics – you engage in.

Today we release a new look for PeerIndex, together with some changes to our key offering. These changes are designed to make your PeerIndex more accessible and easier to understand.

What we’ve done:

  • Rebased our scoring by taking better consideration of the people you engage with.
  • Brought topic information front and centre
  • Provided richer data about who you engage with
  • Visually redesigned – replacing our scores (previously in a yellow box) with a simpler blue identity

To simplify PeerIndex we’ve also streamlined some features, as announced previously the key one is groups. We found that while groups received a lot of traffic, they were only actively used by a small minority of our user base.

For those ‘power users’ who still want to build groups, we will be releasing a separate service called ‘PeerGroups’ in ten days time. PeerGroups will provide a better, more dedicated mechanism for tracking and networking with people with similar interests and spheres of influence. Previously created groups will be migrated over.

What Comes Next

Apart from the release of PeerGroups, we have some additional goodies coming along.

  • These include:
  • Enhanced topic pages: We’ve got some gorgeous things planned for topic pages to help you navigate topical influencers. These topic pages will be available in the next six weeks.
  • Additional networks: We’ll be adding additional social networks in the next three months.
  • A range of fantastic PeerPerks for topic influencers.

Check back regularly to make the most of your social capital!

Best,
Azeem Azhar
CEO, PeerIndex

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Rate My Mates: Our Facebook Experiment

We all have those Facebook friends we look out for on our newsfeed, the ones who post great links or pictures that we can’t resist but sharing. Or the personal reviews of a film that have us booking our tickets to the same. Each of us knows which of our friends influence us in one way or another.

Rate my Mates Entertainment Step 1

The trouble is lots of that information is locked up in our heads! (Or an ‘implicit understanding’ as @fhuszar, our data scientist says.)

Of course, the core function of PeerIndex is to find and evaluate that influence. The key thing we do is analyse billions of tweets and other status messages and figure out the influence and authority of users from these explicit data. How do memes flow across the social network? Who starts them? Who amplifies them? All of this activity is baked down into a series of PeerIndex scores across more then 1,600 different topics.

But our data science team is always looking for ways to test our assumptions, identify new sources of data and shine light on the problem in a different way. So we have created a little summer experiment to tap into the question of influence from a totally different direction.

Welcome to RateMyMates!

Rate My Mates Entertainment 3 clicks to go

The RateMyMates game is a simple quiz designed to elicit our implicit understanding of who is influential in particular topics and express it in explicit ways.

RateMyMates asks you to compare which friends influence you on what topics. It’s a bit like a sports knockout tournament, a random draw followed by a head-to-head until there is a winner. We will show 16 random friends from the 128 you have most recently enaged with. Each time you do the test, a new selection will show up. Do the test as often as you like!

You may evaluate people on topics you had never associated them with before, which will make you think about influence and how it relates to your personal circle of friends in a whole new way.

We will record the outcome of each match by asking specific forced-ranking questions that will help us explore how individuals define influence. We will share some of our findings later this year.

Rate My Mates Entertainment Winner

If you share RateMyMates with your friends it will increase the amount of experimental data we can gather. Please do share it, we need a minimum of 10,000 participants to have a useful dataset to explore!

And you might find a friend who reckons you’re da boss!

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PeerParty: The Digital Influence Event

What a night! We’ve been busy this summer working on our new platform and to celebrate it being almost complete we threw a party for digital influencers in London last night.

Party Guests

Hosted at Bond in Soho, the venue was heaving by 7 pm with guests eager to hear about the brand new PeerIndex. Live twitter feeds were projected on the walls showing tweets @PeerIndex and #PeerParty as well as PeerIndex scoreboards with guests’ PI scores.

Our CEO Azeem Azhar gave a talk at 7.30 with a little surprise: Guests who had dropped their business cards in the fish bowl at the entrance had been entered into a competition to win a stylish ride home with Uber.

Azeem Azhar

Azeem introduced some new team members, board members and investors and went through the changes users can expect on our new interface: A new dashboard, a cleaner, clearer look, our beautifully designed donut chart and an improved algorithm that takes better account of spam.

Were you at our event? Tweet us at @PeerIndex with #PeerParty and let us know your thoughts!

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Algorithm updates coming in August

Our designers have shared their re-skin of the PeerIndex website, but we also have an algorithm enhancement in the pipeline.

Cat doing Maths

The new PeerIndex will ensure that users who deserve high scores will receive them and is engineered to take better account of spam.

This data quality improvement highlights our commitment to quality and will be implemented in August with the new design.

Once everything is in place new features will be added to your profile, offering you further insight into your personal reputation economy.

Some users may experience a slight delay in profiling as we make these changes. Please be patient while we implement our new system.

We are sure you will be happy with the end result: More valuable data and an aesthetically superior look.

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A NEW PEERINDEX THIS SUMMER…

COUNTDOWN STARTS WITH A LITTLE MAKEOVER

There is a good chance you have not noticed what has been going on at PeerIndex Headquarters recently. We have had our heads down working on improving data collection, enhancing the maths, extending our index, and (from our view at least) bringing out a brilliant new design. But do not worry – you will just feel like it works better all of a sudden; that more elements of the interface are active, and that the meaning of everything is clearer.

We are omitting everything that is unnecessary about the interface you see today, and making the information it gives you clearer and more friendly. We have been working on a physical rebrand of the site for some weeks, and it is due for implementation very soon.

To begin with, we have given you a new Dashboard. This will now be the same as the profile page and feature two very simple pieces of information: Your topics, and your influence. Previously, the first data visualisation you would see on our website was a complicated spider-radius graph which did not communicate much about online activity within our eight benchmark topics (see image).You will now see your activity in the form of a donut chart, which is segmented from a circle (representing 100% of your activity) into how much you talk about each topic. We are still keeping those benchmark topics for now, but each one will now be colour-coded across the site so that it is easier to see what you’re interested in.

Screen Shot PeerIndex

You will keep your topical PeerIndex score. This is calculated based on your perceived influence in a particular topic.

You may also notice that the right hand sidebar is gone. This is because our users found it incredibly annoying and it did not serve much real purpose.

Screen Shot Donut Chart

Screen Shot Donut Chart

Unlike the spider radius graph this chart is representative of your relative activity rather than how you fare in the world, and therefore gives you a better idea of what your personal PeerIndex profile is. We found the donut chart to be useful for other statistics as well—

…like our business cards. In the spirit of our data-driven ethos, we gathered information from each PeerIndexer about their job. If their whole job were a donut, how would it be split into portions?

PeerIndex Business Cards

 

 

 

 

 

 

 

 

 

 

Everyone could enter up to eight categories of their own choice, and rate how much time they spent on each one. You can see how they are all unique, and each provides an insight into that person’s life. We have done the same thing for job specs, so when you access our careers page you will find job specs laid out in this format. It is evident how much of each skill you would need to match each role.

The entire site re-skin is only a short time away now, so you will notice a huge difference in the way you use PeerIndex very soon. Watch this space!

Until then we would love to hear your thoughts and ideas. How do you use PeerIndex now and how would you like to be able to use it in the future?

Tweet your suggestions with the tag #newPI.

— Natalie Rooke & Chris Waring
Design Team

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WE WANT YOUR VIDEOS

We’re very happy to see that people who received our newest PeerPerk, the #bmaxhologram were very impressed with the Ford B-MAX and its ingenious Zebra Imaging technology. The hologram has managed to blow the minds of the technological savvy from around of the world.

With great comments like “you made one geek family happy and a social media fan impressed” from clever users like Sylwia Presley we have been extremely chuffed.  Check out her great blog about it.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Now here’s the challenge: We want to see unique and creative videos/images of your B-MAX hologram. It is an ingenious piece of technology, and we want to see how creative you can be displaying it (on the mantle, using strobe lights, lasers, cats, surprise us!).

The most creative video will receive our undying respect and a reward that is still to be determined… we’re open to suggestions, what do you want? (Sorry we can’t boost your score.)

So post your clever videos, images and comments on Twitter - don’t forget to tag (#bmaxhologram, #PeerPerks) and on our Facebook page.

If you don’t have a hologram yet there is still a chance to win one here. Hurry up though, our supplies are dwindling!

What is the Ford B-MAX hologram? 
How can I get it? 

 

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The PeerIndex Widget

We know a lot of you have been waiting for it,  and we’re very excited to say the PeerIndex widget is now available ! If you want to share your PeerIndex score you can now feature it on your website.

This little yellow square is a fast way to visualise your influence on social media.

How to get one ?

You need to be registered on PeerIndex first, then just insert this HTML link on your blog:

<iframe allowtransparency="true" src="http://api.peerindex.com/1/embed/profile?id=TWITTER_HANDLE" style="width:170px; height: 170px; color:#FFF600; background:#FFF600;" frameborder="0" scrolling="no" tabindex="0" class="peerindex-box"></iframe>

Just add your TWITTER_HANDLE e.g. @PeerIndex and your widget will be ready!

Example

<iframe allowtransparency="true" src="http://api.peerindex.com/1/embed/profile?id=HouHouHaHaa" style="width:170px; height: 170px; color:#FFF600; background:#FFF600;" frameborder="0" scrolling="no" tabindex="0" class="peerindex-box"></iframe>

And here’s how it looks…

Tada! That’s it, easy right? Unfortunately the widget does not work on wordpress.com at the moment. But if you are hosting your own wordpress blog, you can manually install our wordpress plugin, as seen on Mischa’s blog.

If you have any questions or problems, please contact me: alizee.hornoy@peerindex.com

A big thanks to HouHouhaha for helping us to test the badge.

You can visit his website, a French platform promoting young artists, which looks at culture, photography, graphics, and design here.

Get your widgets ready!

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The Premier League of Influence

PeerIndex is delighted to bring you the English Premier League of Online Influence. Which club is the most influential on Social Media? If league position was based on their players’ influence rather than ability, where would your team be placed? The table below provides the answers:

(I already regret doing this. The Baggies, bottom of the league!)

Footballers and Twitter go together like Bush snr. and Politics. Regardless of your feelings towards either (and PeerIndex have none, we are politically neutral!), the results are usually fascinating and often controversial. Generally, this is fantastic for us fans and the general public.

Since the dawn of the English Premier League, the profile of our players has gone through the roof. Now, more than ever before, we are given the opportunity to hear the innermost, unfiltered thoughts of the players that we idolise and despise. The players that we watch on Television and pay shedloads of money to watch in the cold and rain. The players that send us into raptures with that tackle, that goal, that inexplicable miss from 8 inches out…*

Apology: I am a West Brom fan. Because of this, I was eager to look at teams and players across the entire Premier League, not just the so called ‘Big Four’ and certainly not just the players that you see in the tabloids having committed another Twitter faux-pas. I hope that you see this as a good thing. Incidentally, Azeem (our CEO) is a West Ham fan. Even we don’t have the power to stretch the Premier League to include the mighty Irons, though (although I do wish them luck with their promotion push!).

Surprisingly, there are similarities between current actual league position and the average online influence of a team. There are probably pundits out there who would have bet on that bottom three before a ball was kicked at the start of the season. An optimistic Arsenal fan might even have took a stab at that top two!

What are your thoughts? Surprised by where your club is placed? Let them know! Tell them to up their game! Feel free to tell your players how they compare against their rivals.

In case you want to understand a bit more about how we go about our business of measuring online influence, you can get a good explanation at PeerIndex.com. If you are interested in a more detailed discussion of the theory behind online influence, we are soon launching series of posts right here. Be sure to follow us so that you don’t miss out.  This particular post was written after analysing the scores of 130 Premier League footballers, sampling all 20 clubs.

Want to see the players that make up this list? See it here at PeerIndex: Premier League Footballers

I have even created an easy-to-follow Twitter list so you can follow all the Premier League players I have found and keep up to date with their antics (and anti-Piers Morgan chitchat).

I would be delighted to update this if you can let me know of players that I might have missed.

Are there any other groups that you would like us to analyse? Let me know

Craig Andrew Hughes

@Craig_Hughes_

——

*That miss? Kanu, WBA 1-2 M’Boro (14/11/2004) Literally inches.

http://www.youtube.com/watch?v=1jQG73v7X0U

Seriously?!

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