I’m very excited to welcome three fantastic new advisors!
Mat Morrison, Zaid Al-Qassab and Trey Barnes will bring their considerable experience to PeerIndex as we continue to accelerate market adoption of PiQ, our social analytics platform, bringing deep social insights to a growing number of clients in digital marketing, FMCG and the government sector.
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Mat Morrison (@MediaCzar) was most recently global head of social media at Starcom MediaVest. He is the owner of the MagicBeanLab which has been investigating social and digital behaviour empirically for several years.
“I’ve taken a strong interest in how marketers can use social media data for the past decade. Until very recently, most of the tools on offer did little more than count things. Most of the innovation has been focused on the user interface, or the data visualisation.
PeerIndex has always tried to do something different. They’ve always tried to ask interesting questions, new questions. Or, at least, questions that interested me. Based on what it can and could do, it’s the most promising platform I’ve seen”
Zaid Al-Qassab (Fast_Philosophy) is currently Chief Marketing Officer of HouseTrip, a collaborative economy startup. Zaid previously spent 20 years at Procter and Gamble, where he ran the UK beauty business.
“Peer Index is helping to make sense of the confusing world of social connections. What’s really special about Peer Index is its understanding of the commercial reality for marketers. With budgets under increasing pressure, Peer Index offers insight into which influencers make the most difference by uncovering who they influence and with what strength of influence. Anyone wanting to monetise their social media spend should take a look at what Peer Index can do. I’m delighted to be able to advise Peer Index on how to best meet the needs of today’s marketers.”
Trey Barnes (TreyBarnesIII) is one of the world’s foremost government relations practitioners with experience in the United States and Europe. Trey has public policy experience and a substantial track-record in advising technology companies on policy issues.
He is Chairman and Co-Founder of Capital Strategy Ltd and a recognised leader on political matters within the U.S. expat community.