The hotly anticipated new Advanced Search was rolled out by Twitter recently. It lets users more easily search every single one of the roughly half a trillion tweets that have been sent since the microblogging site began in 2006.
The main features of the new advanced search on Twitter are:
- Words – Clarify the exact words or phrases you want (or don’t want) to search for in any specific language.
- People – Look for tweets to, by or about any specific user.
- Places – Narrow your search by location to find nearby tweets
- Dates – Find historical tweets or tweets by defining the dates you want to search between
This has been widely celebrated by tweeters who were frustrated by the old search engine’s ability to find older tweets without having to place a paper-weight on the down arrow and leave the room for a few hours. It’s also prompted many to frantically trawl through some of their tweets from over 5 years ago to delete any embarrassing evidence of their former uncool or uncouth selves that they thought had been buried under years of data.
Marketers should also be excited about this new improvement. Because the Advance Search is in fact a fantastic new marketing tool, if you know how to use it right. We’ve highlighted 5 of the top marketing use cases to start trying out today.
Find People Talking About You (And Your Competitors)
The ‘Any of these words‘ search box is particularly useful for finding people who are talking about your brand. You might want to put your brand name, key products, web addresses and even common misspellings of your brand in there to make sure you’re finding all the conversations going on out there about you.
You can also type your handle into the ‘Mentioning these accounts‘ box to find people talking about you. You probably already see these tweets in your Notifications but you can combine a search for people mentioning you with other keywords. For example, if you make energy drinks, you may want to find any mentions of your handle in the past when people were talking about you whilst dealing with the ‘Monday Blues’.
The ‘Mentioning these accounts‘ also lets you essentially create a notifications tab for each of your competitors. What’s more you can save any advanced search by clicking ‘save’ in the top right corner of your results. This way you don’t need to type out a complicated search all over again each time.
You can even try out the sentiment filter to highlight positive or negative tweets.
Find Opportunities To Introduce Yourself
The impact of a brand reaching out to someone who hasn’t directly contacted them cannot be underestimated. It’s an extremely effective way of finding potential leads for both B2B and B2C.
If you are able to actually be helpful, rather than barging in on a conversation to advertise something barely relevant, it can also be a very welcome tactic to the potential customer looking for a solution to a problem. Just take a look at the recent success of the Marks and Spencer Fairies.
You can try tracking keywords or hashtags related to your business. But the advanced search lets you go one step further and look out for specific phrases. Here’s a few you can search for in conjunction with whatever keyword best describes your business:
- “How do I”
- “What is the best”
- “Any recommendations”
- “Trying to chose”
The ‘From these accounts’ box can help you take a look at the tweets of any individual you might be interested in. Take a closer look at potential leads and see if they’ve talked about you in the past, or one of your competitors. See which hashtags or events they’ve talked about so you can see if you have any common interests worth bringing up.
You might want to research people who are talking about you on Twitter, people who have just signed up to your services or you might want to learn more about influencers you’ve discovered on the PiQ influencer search.
Get Content Ideas
One of the best ways to go about creating really engaging content is to answer something which your target audience has actually been looking for answers to!
This might be a good time to try out those question phrases from earlier, see what comes up if you search alongside a relevant hashtag.
You can also use this neat little trick from Amit Agarwal for narrowing your search to tweets with a certain number of retweets or favourites. This only seems to work for fairly recent tweets and is not part of the advanced search itself but it’s useful for finding recent popular stories or trends around a specific topic.
Create Target Audience Lists
Whether you’re looking for leads or people to follow or an audience you want to target in your next Twitter Ad campaign, the new search can help you out.
Try some of these searches to get a set of users who you can quickly add to a Twitter list to take a look at later:
- People who mentioned an event
- People who talked to or about your competition
- People who talked about a topic during a specific time period
- Local people who talked about your industry
For example, if you were planning to run a marketing campaign during next year’s Women’s Soccer World Cup, you might search for anyone who talked about this year’s Champions League Final (#UWCLFinal) or even the World Cup three and a half years ago.
You can even differentiate between people talking about the men’s and women’s game by searching for #worldcupfinal between the relevant dates.
If you have an authorised account, you can also now upload any Twitter list into PiQ. From there you’ll be able to see an up-to-date breakdown of each individual and rank your list by number of followers or level of influence.
Haven’t got a PiQ account? Try it today for free!