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Want to know what you should be talking about if you consider yourself to be a Twitter celebrity? Yourself of course!
PeerIndex has been separating the Twitterati from the chaff for years now and to make it into the group known as ‘Celebrities’ on PiQ you need to have some serious influence. Every tweet you make is picked up and engaged with by thousands and you have a following to rival a minor religion. PiQ celebrities are usually real-life celebrities but there are the occasional names that crop up that you may not have heard of: those who have made Twitter their own and command a loyal and passionate following in their niche. But when we looked at what people were talking about last month we found that the PiQ celebrities are just as self-obsessed as the real-world cliche suggests.
The PiQ dashboard lets you filter any of the information that you are looking at by gender, age, location and influence band. It’s a feature we’re really proud of and it’s great for doing quick segmentation analysis (or for playing around with as we did here). Looking at only active users (normal people who are doing more than just reading twitter but not particularly influential) tells us that the country is getting excited about christmas and the last few weeks of the X Factor. They’re also slightly concerned with the bedroom tax and have been raising money by letting their upper-lip hair grow for movember.
The celebs on the other hand seem to be a lot more excited by I’m a Celebrity Get Me Out of Here than anyone else. They’re also more likely to tell the world what music they happen to be listening to. Famous people also seem to be talking about the sad passing of Nelson Mandela more than the public as a whole – perhaps feeling the need to say something in their capacity as well-known and much listened to voices.
The rest of the UK seems to have switched off this series of the Ashes long ago but celebrities seem to be talking about it more than anyone else. Or perhaps it’s just Geoffrey Boycott tweeting hundreds of times about the horror he is witnessing down under*.
There are several other little bits of interesting information in there – anything you spotted that you think tells a story?
* In fact, it seems that Geoffrey is so disgusted by England’s performance that he hasn’t tweeted at all since the summer!
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