Announcing Three New Advisors to PeerIndex

I’m really excited today to bring three new advisors to PeerIndex. These three have unrivalled experience which will allow us to accelerate market adoption of PiQ…

matmorrisonMat Morrison@MediaCzar

Mat was most recently global head of social media at Starcom MediaVest. He is the owner of the MagicBeanLab which has been investigating social and digital behaviour empirically for several years.

In Mat’s own words:  “I‘ve taken a strong interest in how marketers can use social media data for the past decade. Until very recently, most of the tools on offer did little more than count things. Most of the innovation has been focused on the user interface, or the data visualisation.

“PeerIndex has always tried to do something different. They’ve always tried to ask interesting questions, new questions. Or, at least, questions that interested me. Based on what it can and could do, it’s the most promising platform I’ve seen”

Zaid Al qassab_0Zaid Al-Qassab@Fast_Philosophy

Zaid is currently Chief Marketing Officer of HouseTrip, a collaborative economy startup. Zaid previously spent 20 years at Procter and Gamble, where he ran the UK beauty business. We look forward to applying Zaid’s insights around fast-moving consumer goods to our growing roster of FMCG clients.

Zaid is also a prime mover behind the Movember Men’s Health charity.

Trey_Headshot_High Res_13 May 2014Trey Barnes@TreyBarnesIII

Trey is one of the world’s foremost government relations practitioners with experience in the United States and Europe. Trey has public policy experience and a substantial track-record in advising technology companies on policy issues. I’m looking forward to Trey helping us get access to the government sector both in the US and UK.

Trey is Chairman and Co-Founder of Capital Strategy Ltd and a recognised leader on political matters within the U.S. expat community. His prior consulting firm has previously served as principal sponsor of the American European Institute transatlantic policy forum. He has volunteered as Executive Director of Conservative Friends of America, is active in Democrats Abroad UK and previously served on the Advisory Board of the UK’s YouGovStone.

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Scotland Votes… the Last 24 Hours

Our audience of over 330k active Scottish tweeters had been tweeting at an extraordinary rate over the past few months. We took a look at what was happening in the Scottish Twittersphere in the final 24 hours before voting begins.

Influencers Inspire with Top Tweets

We took a look at the top tweets in our PiQ alerts from the last 24 hours as well and once again, it was the loud ‘Yeses’ that were making the most noise. And a few from South of the border too!

1. Andy Murray had his views swayed by the negativity of the ‘No’ campaign

2. Limmy won’t be content with a narrow victory

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3. Greg Hemphill paints the scene this morning

4. Frankie Boyle on ‘the ugly side of politics’

5. Armando Iannucci doesn’t take sides, but he has enjoyed watching events unfold on Twitter

6. Nicola Sturgeon didn’t waste time this morning

7. Kevin Bridges has a message for Cameron

8. Simon Pegg offers his support

9. As does a famous Welsh voice

10. And Johnny Marr wants to see this go even further

See the full 100 Scottish Influencers on Twitter


The top hashtags were all referendum related and right to the end, the Yes campaigns slogans dominate Scots’ timelines…

Scottish HashtagsLast 24 Hours

Did the Scots talk about anything else in the last day?

A bit…

Screen Shot 2014-09-18 at 11.07.01

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Scottish Referendum in Hashtags

As the referendum approaches, we’ve been analysing the tweets of over 330k active Scottish tweeters.

yesnovoteLooking at the conversations taking place in the Scottish Twittersphere in August, we found that the ‘Yes’ campaign was finding huge success leveraging social media to build support and get voters excited about backing them in the referendum.

This week, we looked at the tweets over the last 30 days to see how the conversation has been evolving before the big day.

Have the ‘No’ camp turned the tide on social? Not quite, but they’re gaining ground…

Also: See the 100 most influential Scots on Twitter!

The Top 50 hashtags

  • The referendum has continued to dominate Scottish people’s twitter timelines. All of the top 12 most shared hashtags were about the vote (counting #scotland)
  • Some ‘No’ hashtags have started climbing the table but there are still just 3 in the top 20
  • There are 6 pro-Yes’ hashtags in the top 20
  • The top Yes hashtag (#VoteYes) was tweeted 166k times in the last 30 days
  • The top No hashtags (#BetterTogether) was tweeted just 23k times
  • Mentions of The Ice Bucket Challenge, Scotland vs Germany and even the new series of Doctor Who were all eclipsed by the referendum debate

The Big Debate Nears its Conclusion

The most tweets in a day from this audience is still 690k on August 5th (the first Darling/Salmond debate). But the average number of tweets has been increasing before the vote from 490k in August per day to 510k over the last 7 days.

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