I’m really excited today to bring three new advisors to PeerIndex. These three have unrivalled experience which will allow us to accelerate market adoption of PiQ…
Mat Morrison – @MediaCzar
Mat was most recently global head of social media at Starcom MediaVest. He is the owner of the MagicBeanLab which has been investigating social and digital behaviour empirically for several years.
In Mat’s own words: “I‘ve taken a strong interest in how marketers can use social media data for the past decade. Until very recently, most of the tools on offer did little more than count things. Most of the innovation has been focused on the user interface, or the data visualisation.
“PeerIndex has always tried to do something different. They’ve always tried to ask interesting questions, new questions. Or, at least, questions that interested me. Based on what it can and could do, it’s the most promising platform I’ve seen”
Zaid Al-Qassab – @Fast_Philosophy
Zaid is currently Chief Marketing Officer of HouseTrip, a collaborative economy startup. Zaid previously spent 20 years at Procter and Gamble, where he ran the UK beauty business. We look forward to applying Zaid’s insights around fast-moving consumer goods to our growing roster of FMCG clients.
Zaid is also a prime mover behind the Movember Men’s Health charity.
Trey Barnes - @TreyBarnesIII
Trey is one of the world’s foremost government relations practitioners with experience in the United States and Europe. Trey has public policy experience and a substantial track-record in advising technology companies on policy issues. I’m looking forward to Trey helping us get access to the government sector both in the US and UK.
Trey is Chairman and Co-Founder of Capital Strategy Ltd and a recognised leader on political matters within the U.S. expat community. His prior consulting firm has previously served as principal sponsor of the American European Institute transatlantic policy forum. He has volunteered as Executive Director of Conservative Friends of America, is active in Democrats Abroad UK and previously served on the Advisory Board of the UK’s YouGovStone.
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